Projeto Fácil, founded by Marisa Villas Boas in 2003, is a specialized consultancy offering organizational and project management services to both private and social organizations. The meticulous redesign of their visual identity was undertaken to resonate with their core values and unique offerings.

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The new logo features characters designed with connecting lines, symbolizing Projeto Fácil's commitment to providing their clients with the simplest path from one point to another. A carefully chosen, bold, and distinctive color palette sets them apart in the market, while the contemporary yet slightly feminine typography pays homage to the consultancy's founder, adding an element of empathy and warmth to the brand. This rebranding effort, which includes a new website, seeks to elevate Projeto Fácil's presence and reinforce their dedication to delivering tailored solutions to their clients.