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Rebranding for Visconti, brazilian baked goods brand.

In its repositioning, Visconti adopted the new slogan "Life without ceremony". It was created based on research that showed that consumers are less inclined to attend family gatherings during holidays and prefer more spontaneous meetings with fewer protocols and obligations. The logo reflects that: The letters represent family members who connect freely, regardless of the formal rules of handwriting.

logo visconti
panettone visconti
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