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When Spaten hit the Brazilian market, it became clear the brand lacked a cohesive visual communication strategy and guidelines for image production. Since visuals are a big deal for a brand, the project's main goal was to set down some rules for Spaten's visual style and images.

In the absence of pre-existing directives, a framework was created, not only to made Spaten look good but also to give it a consistent style that people would recognize in Brazil. With the help of cutting-edge A.I. technology, a series of images were crafted to encapsulate the envisioned guidelines. These images were strategically designed as examples that would show up in Spaten's upcoming Brand Guide.

SPATEN

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