With stores in Miami and NYC, Waterbox is a high-end retailer that offers a range of products, including collections of taps, showers, tubs, lavatories, and bathroom accessories, from some of the most innovative and high-end luxury plumbing brands in the world. To celebrate their commitment to quality and style, Waterbox embarked on a visual identity project to refresh their branding.
The symbol used in the original Waterbox logo, comprised of graphic wave forms contained in a square shape, was updated to be more harmonious and balanced, and the font was replaced with a more delicate one. A new pattern was designed from the revamped symbol, and a new color palette was defined. The end result was a contemporary and sophisticated visual identity that not only uptades the brand but also reflects its commitment to quality and luxury.