ARC's visual identity captures the spirit of an engineering company driven by challenges. The logo draws inspiration from impossible objects, which have fascinated artists and thinkers like Escher, Penrose, and Reutersvärd. These optical illusions portray two-dimensional shapes, instantly recognized as projections of three-dimensional forms but unable to exist as solid objects. Just as these impossible objects present logical construction challenges, the enigmatic nature of ARC's logo serves as a symbol of its commitment to pushing boundaries and finding innovative solutions to complex problems.
In addition to the logo, ARC's visual identity includes a carefully selected typeface family and the brand's graphic pattern, complemented by a color palette that enhances the its visual appeal, instilling a sense of professionalism, reliability, and creativity. Together, these elements form a cohesive visual language that represents ARC's commitment to conquering challenges and pushing boundaries with engineering excellence.