This comprehensive rebranding project for Kidstok, a leading children's clothing franchise chain in Brazil encompassed everything from brand strategy to visual identity, including the logo design, creation of a brand mascot and website redesign. The new positioning reflects stakeholders' perception of Kidstok as being a smart-choice brand that offers excellent value-for-money products and a great investment opportunity for franchisers who want to invest in a fast-growing and reliable company.
The new brand identity features a lovable owl as the mascot, which represents wisdom, one of the brand's attributes. The custom-designed logo uses fun and flowy lettering to capture the playful and free nature of childhood. The color palette was updated to reflect a more modern and vibrant feel while still maintaining some of the original brand's colors. The website redesign is user-friendly and showcases the brand in an engaging way.