As the second market leader in the panettone category, Visconti delights consumers not only during Christmas but also with the tasty colombas during Easter, along with a daily assortment of fresh and crunchy biscuits, toast, and soft homemade cakes. With a rich history spanning 50 years, Visconti recognized the desire for more spontaneous connections and a shift away from obligatory family gatherings. The new visual identity represents a brand that has evolved to meet the changing needs and desires of its customers.

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After undergoing a repositioning, the brand now embodies a more informal and relaxed lifestyle. The redesigned logo, with its unconstrained letter connections, embraces the brand's commitment to fostering genuine and spontaneous encounters, making each interaction more enjoyable and less obligatory, fostering a sense of freedom and playfulness. Additionally, the brand's original cold blue color palette, which deviated from the warm tones typically associated with baked goods, was expanded to include warmer hues, aligning with the brand's renewed image.

VISCONTI