The goal for BRUX's visual identity was to capture the essence of the company's unique methodology, which promotes a diverse mix of experts and talents in a collaborative environment to tackle complex branding challenges. This inspired the design concept, which reflects the idea of stirring the pot to create something new and innovative. The organic-shaped logo embodies the company's fluid and flexible approach to branding, while also conveying agility and adaptability.

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To further highlight the collaborative aspect of BRUX, multi-colored images of mixing paints as backgrounds for the brand were used. The colors and imagery complement the logo, representing a multidisciplinary teams working together. Overall, the resulting visual identity accurately represents BRUX's values and personality, providing a memorable and recognizable brand identity.

BRUX