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The goal of this project was to capture the essence of Kashaya Tea and set the stage for the extraordinary experience of savoring its soothing green and white teas, produced with carefully selected leaves of Camellia Sinensis, harvested in the region of Nilgiri in the south of India.

The visual identity features a logo that showcases an elegant typeface complemented by decorative elements that draw inspiration from the beautiful paisley motifs found in traditional Indian hand block printing textiles, along with the pyramidal shape packaging, that not only serves as a testament to the tea's uniqueness, which is conveniently packaged in pyramidal sachets, but is also a visually striking solution at the point of purchase. 

This integration of traditional Indian artistry with contemporary design elements results in a visually captivating and culturally immersive identity, that elevates and celebrates the cultural heritage and craftsmanship behind every cup.


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