Contemplo's visual identity project captures the essence of the yoga and meditation studio located in São Paulo. The founder's vision of a serene and calming atmosphere guided the creation of the visual identity. The circular logo features a symbol as its centerpiece portraying the padmasana, or lotus pose, designed with a continuous line, symbolizing the seamless connection between mind, body, and spirit.
Building on the logo, a pattern was derived from the symbol. Delicate and light fonts with rounded edges were chosen to evoke a sense of gentleness and tranquility. The color palette, ranging from white to light grey and beige, further enhances the soothing atmosphere. Additionally, the project extended to the creation of various products such as yoga mats, pillows, clothing, bottles, and totes, ensuring that the visual identity permeates throughout the studio's offerings, providing a harmonious experience for its clients.