Lacan Ativos Reais emerged as a division of Lacan Investimentos in 2012, dedicated to managing investments in real assets with a strong emphasis on sustainability and adherence to ESG criteria. Their mission goes beyond generating financial returns, as they strive to make a positive impact on the environment and society as well. The core of Lacan Ativos Reais lies in their expertise in forestry asset management, led by their division, Lacan Florestal. Through their careful management of three distinct funds, Lacan Florestal has garnered trust and support from a wide range of investors, including pension funds, high-net-worth individuals, and foreign institutional investors.
Recognizing the need to effectively communicate their mission as a leader in sustainable forestry investment in Brazil, the Lacan team embarked on a rebranding journey. The comprehensive branding project encompassed the development of a cohesive institutional visual identity for both Lacan Ativos Reais and its subsidiary, Lacan Florestal. From creating compelling logos to designing elegant stationery and an engaging website, every element aimed to encapsulate the essence of their sustainable and responsible investment practices. The project sought to convey the professionalism, trustworthiness, and environmental consciousness that define the Lacan brands, showcasing their commitment to being at the forefront of sustainable investment in the forestry sector.